Backbeat Marketing is an organization focused on helping companies build—or improve—their brand reputation to attract prospects and impact sales. Backbeat Marketing specializes in analyst relations with the leading enterprise influencers (Gartner, Forrester Research, IDC, RSR), targeted public relations activities within your industry audience, as well as digital marketing and lead generation programs.
"As a transportation disruptor—and particularly one from Silicon Valley—we were looking to differentiate ourselves from other startups in the industry. Thanks to the efforts and exceptional success of Will Haraway and his Backbeat team, we have been established as a leader in transportation technology industry through over 10 awards they helped us secure and more than 100 articles on our firm. Now when we go to industry events, everyone knows and is intrigued with Cargo Chief."Russell Jones, Co-Founder and CEO
Backbeat Marketing has been an integral part of elevating the Cloud Logistics brand as we’ve established ourselves as leaders in the cloud transportation management space. Will has helped us create the image of a much larger company by combining our customer success and domain expertise with his knowledge and relationships with both press and analysts in supply chain.David Landau, Executive Vice President
Backbeat Marketing has led companies from a variety of industries and disciplines through comprehensive analyst relations programs, helping to define the core analysts for your industry and set achievable goals to improve and/or reinforce your company’s reputation. Backbeat has more than a decade of experience in leading companies through the intensive processes including the Gartner Magic Quadrant and Forrester Wave reports that define the leaders and shortlists for vendor selection in enterprise sales. Backbeat specializes in building and nurturing relationships that will ultimately lead to greater awareness and inclusion in prospect proposals and shortlists.
Backbeat Marketing creates targeted public relations results for clients: third-party “they say” messages that can be used throughout your organization to open doors and close deals for your sales team. We focus on creating a universe of influencers that understand your business and deliver your key messages to your chosen audience through the voices that matter—customers and industry experts. In addition, we articulate and report your public relations results through defined metrics that appeal to your executive team and board members. We understand the ‘soft’ metrics and results that marketing agencies generally deliver when it comes to public relations: Backbeat Marketing believes in concentrating on the kind of public relations that makes a difference in sales, influence and reputation to deliver positive impacts for your company.
Backbeat Marketing was launched in 2015 in Atlanta, Ga. by Will Haraway, who has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software and Rubicon Global improve their brand reputations with marketing results that help increase sales.
The Backbeat team includes lead generation, digital marketing, media relations and content marketing specialists with a combined 50 years of experience in their chosen disciplines.